Product Images & Content guidelines

Images are required for every product on IndiaMART. Images appear on search and browsing pages so it is important to add clear and attractive product images. Images are the representation of your products for the buyers, it must clearly represent the product and of good quality.

Image Standards and Guidelines:

  • Images must represent the product and show only product
  • Images should be of 500×500 size or larger and should not be stretched
  • Images should be in JPEG format
  • The product must cover at least 60-70% of the entire image area
  • Images should not have additional objects or mix of different products
  • Images should not have running text/watermark/logo/prices/product offers or any additional information
  • Images must not have any kind of time stamps
  • Images should not contain drawings and illustrations of the product
  • Images clicked from different angles should be considered as separate images, must not be part of one image
  • Product must be at the center of image
  • Each image in the catalog should be unique
  • Recommendation: Use white background
  • Recommendation: Use models in lifestyle product categories such as Apparel; Jewelry etc. however must not be lewd, indecent, sexually explicit, or obscene.

Image Standards Examples:

 

image1

image10

image9

image8

image7

image6

image5

image4

image3

image2

 

Product Title and Description Guidelines:

Product Title and description provide information to buyer about the product and a well-defined description increases chances that buyers will find your product relevant, enquires about it and may buy it.

Product Title:

Product Title is very important as the buyer searches for product names and then the relevant suppliers.
Some points to consider when writing an effective product title:

Do’s

  • The product title must be under 70 characters including the spaces
  • Unique and Searchable product names
  • Capitalize the first letter of each word
  • Include item specifications such as size, color, condition, article number, brand name etc.
  • Use numerals (5 instead of five; Pack of 5 instead of Pack of Five)
  • Use Correct Spelling and grammar
  • Use Seller name as brand name only if your product is a private label
  • Use standard molecular formula, if need be. For Example: Fe used for Iron (not fe or FE); Al used for Aluminum(al or AL)

Some points to avoid when writing a Product Title:

Don’ts

  • Do not use price and quantity in product title
  • Do not use same name products in a catalog
  • Do not include any company specific or seller specific information
  • Do not use all Capital letters
  • Do not include any promotional message such as Discounted, Sale etc. in Product Title
  • Do not include subjective/adjectives words in product title, such as Beautiful Dress, Best Selling Suit, Wow etc.
  • Do not use words that are banned or illegal
  • Do not use Conjunction( and/or) and articles(a/an/the) in product title
  • Do not use any adult products/keywords

Product Description:

A product description gives an opportunity to inform the buyer about the product in advance. Use correct spelling, grammar, and specifications about the product.

Some points to consider when writing product description:

  • Add unique description in each of your product
  • Avoid company related information in product description
  • Do not include email address, phone numbers, address in product description
  • Do not include information about additional products in one product description
  • Use bullet points or text in separate line to describe specifications about your product
  • Use numerals (5 instead of five; Pack of 5 instead of Pack of Five)
  • Do not use all capitals and all small in running text. Only initials in capitals
  • Use abbreviations in Capital
  • Do not add lengthy or verbose description about product
  • Do not include trademarks, logos, unless you have permission to use them
  • Do not use as to as copied product information from other sources

Please note: IndiaMART reserve right to remove images, change content that are not meeting the image and content standards and guidelines.